People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? Those who have never tried email marketing or are wondering about the benefits of it may be surprised by the answers below.
Why do it? It works.
Businesses engage in email marketing because it works. And works well. Here are the numbers...
According to research conducted by the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08. As such, it outperforms all the other direct marketing channels examined, such as print catalogs (reference).
The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (reference).
The money is following the results...
A November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing, barring website development (report).
46% of North American small businesses surveyed in 2009 by Hurwitz & Associates use email marketing, with another 36% planning to do so in the coming year (press release).
Why it works
Email marketing works for a variety of reasons...
It allows targeting
It drives direct sales
It builds relationships, loyalty and trust
It supports sales through other channels
Modern email marketing services and solutions support database integration, segmentation and various other tricks and techniques for improving the targeting of outgoing messages. Advanced methods generate on-the-fly emails customized down to an individual recipient basis.
And every email campaign you send out generates a heap of actionable data you can use to refine your approach and messages.
Email promotions and offers generate immediate action: sales, downloads, inquiries, registrations, etc. Informative email newsletters and other emails send people to offline stores and events, build awareness, contribute to branding, strengthen relationships, encourage trust and cement loyalty.
How can one2one help me with Email Marketing?
Choose the amount of contacts in your mailing list:
Email addresses:
0-500
501-2,500
2,501-5,000
5,001-10,000
10,001-25,000
# emails / month:
unlimited
unlimited
unlimited
unlimited
unlimited
Pricing:
($30 / month)
($50 / month)
($75 / month)
($100 / month)
($200 / month)
Choose your level of involvement:
You supply the content; we create the E-mail ($200 / design)
You supply the text, format, images, and logo for your newsletter
We turn that into a functioning E-Mail newsletter ready to be sent out to your customers.
We create everything ($500 / design)
Our designers and content writers will meet with you to craft your campaign.
We create the E-Mail Marketing for you.
Choose your maintenance plan:
Training ($100 / hour)
Includes training on the set up and management of your email marketing account, online email database, and email newsletters.
We manage your account ($100 / month)
We'll use industry best practices to make updates to your account as needed.
We'll provide monthly e-mail reports to let you know how many people are viewing your E-mail marketing and visiting the links within.
Search Engine Services
Search Engine Optimization (SEO)
For those interested in having their sites more search engine friendly, we can program your website using the latest in SEO programming methods and W3 XHTML compliance. We can also help you select the keywords we will program into the code of your site based on its content, current trends, or your competition.*
Search Engine Registration (SER)
When your website is published, most people have to wait about a month for a search engine to index their site and determine which keywords are to be associated with it. By choosing our Search Engine Registration service we help you determine the keywords and then submit the initial index of your site to over 1000 search engines worldwide including Google and Yahoo. Not only does this help to cut down on the waiting process of getting listed, it also ensures accuracy.*
Search Engine Marketing (SEM)
Another popular way to bring more traffic to your website is by using a Pay Per Click (PPC) service like Google's Adwords program. However setting up an account, creating the right kind of ads, campaigns, and choosing a budget can be confusing for beginners. We can help you create a customized Adwords campaign, ads, choose keywords, and assist in tracking the results of your campaign after it has started.*
* One2One does not guarantee specific ranking on any search engine
People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? Those who have never tried email marketing or are wondering about the benefits of it may be surprised by the answers below.
